It started with the idea that Santa should be the hero - but not as we know him. What if he’d lost his mojo? What if the audience had to help bring him back to life? That gave us a narrative we could build everything around. From there, we layered in live music, confetti cannons, outrageous characters and interactive moments to create a night that feels more like a musical you stumble into with a drink in your hand. The goal is always to strike the right balance between party and performance - to keep the energy high but still give people a story they can invest in.
What’s been the most unexpected challenge you've had to overcome in launching Humbug?
It’s actually been a lot of fun refining the script and characters - balancing the wild party atmosphere with proper theatrical beats, special effects and immersive set design. But honestly, one of the strangest challenges has been living in Christmas mode all year round. For three years now we’ve been listening to festive playlists in the middle of summer - it messes with your head.
Were there any standout moments, feedback or learnings from the 2024 London experience that you’re especially proud of?
Getting a new company off the ground is a huge challenge and it’s taken a lot. There’s a tonne of creative work and passion that’s gone into this and seeing everyone up on their feet, dancing and celebrating together is the real payoff. That moment when the whole room sings WHAM at the top of their lungs - that’s the magic.